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Drift Culture is a brand born from the love of travel and adventure

our story

Drift Culture was born in Melbourne, on the first day of Winter 2021. It was Inspired by nature, motivated by travel and perpetuated by the drift culture. We wanted to create something that celebrated the people who did not want to sit still in life, the people who thrived in nature.

Each piece is carefully designed to represent something we want to be reminded of everyday. A drifter is someone who lives their life by the tides, the elements give them a natural source of energy and life on the road excites them. Sometimes, we aren't able to live our lives this way but we can always be reminded that our next adventure is on the horizon.

All of our pieces embody the spirit of the perpetual wanderer

For those who have drifting in their soul, those who travel not to escape life but for life to not escape them, this brand was made for you.


"The rings weigh less than I expected which is a good thing. The fit is true to the free ring sizer and the engravings are clear and beautiful."

"I love the design and finish of my new ring. The rustic finish really sets the concept of the ring off and the minimal wave design is simple and clean."

"I love the how comfortable this ring is to wear and also the raw and authentic aesthetic of the design!"